Filmmaker Bejoy Nambiar has chosen to release the trailer of his next, "David", online first. He feels he will be able to attract the movie's target audience, the youth, in a better way through this route.
"David" is a story of three different Davids in three different time zones.
"Initially, the film's trailer was to be released with 'Khiladi 786 - Made in Punjab', which released last week, or with 'Dabangg 2', which is due to release on Dec 21. But Bejoy decided otherwise. He believes his core audience is the youth, which is more into the internet. The trailer can go viral that way," said a source.
"Bejoy doesn't want the trailer to appear in theatres first, even though it is the primary outlet for first looks and promos of a film. It can be in theatres only once it is online," the source added.
"David" is an edgy film, and Nambiar of "Shaitan" fame wants to keep his marketing innovative for the project.
The first trailer of the film will go online Dec 14 via micro-blogging site Twitter.
Do you like this article?
|Posted by:||India-Forums.com Staff|
|User Rating||(1 Votes)|
Aim Management Services is one of the premier Consultancy organization with 34 yrs+ experience in totality & well established credentials in all segments. Our endeavor is to provide extensive HR services to various Corporate Houses for their recruitment procedure in multiple sectors. We have nurtured ourselves as specialist in Human Resource Counseling, Placement Management Services
This year, the Rs.100-crore ($16 million) club was overhauled and ... 1
With successful commercial films such as "Love, Sex Aur Dhoka" (LSD) ...