Filmmaker Vishal Bharadwaj does not want people to concentrate too much on the pink cow, Gulabo, in his new film "Matru Ki Bijlee Ka Mandola".

"This is being stretched a bit too much now, this Gulabo as an item girl thing. There is nothing of that sort, she is just a character in the film and I don't want you to stretch it to such a limit that people watch the film only for her," the 47-year-old said here Tuesday at the music launch of the film at a radio station.

"Let's move beyond Gulabo, there are other 'gulabi' (rosy) things in the film, let us concentrate on them also," he added.

Gulabo is a pink-coloured cow, which supposedly actor Pankaj Kapoor sees in the film.

"Matru Ki Bijlee Ka Mandola" also stars Imran Khan, Anushka Sharma and Shabana Azmi.