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'Talaash' mints Rs.48.99 crore with Aamir's Midas touch

Aamir Khan's Midas touch seems to be working again. The actor's suspense-thriller is raking in the moolah at the domestic box-office earning Rs.48.99 crore in the opening weekend.

Monday, December 03, 2012 | 4:34:22 PM IST (+05:30 GMT)
 17 Comments | 4247 Views | Copyright: IANS

aamri khan

Aamir Khan's Midas touch seems to be working again. The actor's suspense-thriller is raking in the moolah at the domestic box-office earning Rs.48.99 crore in the opening weekend.

Directed by Reema Kagti, the film, featuring Aamir, Rani Mukerji and Kareena Kapoor, was made at a budget of Rs.40 crore and its satellite rights were also sold for Rs.40 crore. "Talaash" released across 2,500 screens.

The film opened with rave reviews and its first weekend breakup is - Rs.14.52 crore (Friday), Rs.16.37 crore (Saturday) and Rs.18.1 crore (Sunday).

Rajesh Thadani of Multimedia Combines, Mumbai, says the response to the film is good and it is attracting more of a class audience.

"It is more for class audience rather than masses. The weekend has been very good and the movie is doing great in multiplexes as compared to single screens," Thadani told IANS.

A lot of families are also coming to watch the suspense thriller, said Jaspal Dhingra of Nanaksar Enterprises.

"In three days, the movie has earned approximately Rs.3.75 crore in Punjab. It is a weekend-plus picture and is expected to do better. Families are coming and liking the movie," said Dhingra.

Unlike his previous films, Aamir, who is also the producer of the film along with Farhan Akhtar and Ritesh Sidhwani, chose to keep the promotions low-key as they didn't want to ruin the suspense of the film.

And his marketing strategy seemed to have worked when it comes to attracting footfalls.

"The footfalls are exceeding and the movie has almost 80-90 percent occupancy. All age groups are coming," said Rahul Singh, senior vice president, PVR Cinemas.

However, Singh says weekdays will decide its longevity.

"The weekdays will decide how it does in future as the word of mouth spreads. Movies like 'Khiladi 786 - Made in Punjab' and 'Dabangg 2' will release so we will have to wait and watch," he said.


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Posted on: 08 December 2012 at 1:40am
Totally illogical film. It's hard to understand its working. Below standard of usual movies of Amir khan. The end was the most horrible part if the movie. The directors and producers are really testing our brains.

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Posted on: 05 December 2012 at 12:20pm
kudos Aamir .. watched Tallash .. what a film .. u always give something to ds film industry .. Tallash is d best film of its genre .. yes its not a regular thriller but a drama n a emotional story .. u n Bebo just rocked it

PS: yep d film is for classes dan masses .. bt his next venture will bring both in theater .. dats AAMIR's charm .. he is d only one who can give a hit with a quality film n can do Class's film n mass film both

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Posted on: 05 December 2012 at 2:35am
i actually loved the film! i had goosebumps towards the end! i dont usually praise kareena that much (because I wasn't really a big fan of her) but she was soo good in this movie! loved all 3, but kareena was outstanding!!

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Posted on: 04 December 2012 at 12:31am
It wasn't upto my expectation.. Didn't foresee the lamest twist coming.. The entire theatre burst into laughter when the twist was revealed, it wasn't anything jaw dropping compared to Kahani..! AK- its not ur best.

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Posted on: 04 December 2012 at 12:23am
Aamir Khan & Kareena Kapoor rox...
Cann't wait for to watch it.
due to xam i cann't watch it.
bt after xam i sure watch it.

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Posted on: 03 December 2012 at 10:23pm
It was fantastic...
Loved the end...

This is what is AK magic...Love him Heart

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Posted on: 03 December 2012 at 10:13pm
talaash is a fantastic movie loved it
amir rani kareena rocksss

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Posted on: 03 December 2012 at 8:59pm
Good morning...really happy that Talaash is doing so well! Love you Kareena!!! All the best to the whole team...

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Posted on: 03 December 2012 at 7:03pm
While the movie wasn't all that bad, the climax of the movie left me reeling in shock. Talaash is definitely better than some of the crappier movies that came out this year, but I guess I expect a lot more from Aamir, cause of which Talaash was a shock to me.

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Posted on: 03 December 2012 at 4:55pm
I haven't watched it yet but definitely am looking forward to. Congo to the whole Talaash team! Big smile

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