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Low-key publicity for 'Talaash' was deliberate

Aamir Khan is known for extensive and innovative marketing of his films but his forthcoming movie "Talaash", releasing Friday, was being under−promoted until last week. Director Reema Kagti says it was deliberate.

Tuesday, November 27, 2012 | 11:54:09 AM IST (+05:30 GMT)
 10 Comments | 3622 Views | Copyright: IANS

talaash

Aamir Khan is known for extensive and innovative marketing of his films but his forthcoming movie "Talaash", releasing Friday, was being under-promoted until last week. Director Reema Kagti says it was deliberate.

"We are sandwiched between 'Jab Tak Hai Jaan' and 'Son Of Sardaar' on one Friday and 'Khiladi 786 - Made in Punjab' on the next Friday. All these three are big extravagantly hyped films. We had two choices - either we made ourselves heard louder than these biggies, which was impossible; or we spoke in a much quieter tone than our competition. We've chosen the latter option," said Kagti.

"Also because we can't speak too much about the film without giving away the suspense," she added.

Meanwhile, the filmmakers are preparing for another fight.

The sms rogues are trying to give away the suspense in "Talaash". Among the messages being sent out, one claims that Aamir, who plays a police officer, is also the murderer in the movie.

However, spoilers on sms and the internet purporting to give away the suspense in "Talaash", are not affecting the director.

"I'd get seriously worried if any of these spoilers were anywhere near the truth. But they're way off the mark. So I am not really bothered," she said.

"Talaash" also features Rani Mukherjee and Kareena Kapoor.


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Posted on: 28 November 2012 at 6:38pm
Gud luck Mr perfect ... I wish this flim to be successful like your last ones

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Posted on: 27 November 2012 at 7:36pm
Aamir doesn't need any publicity. His movies are great and they will be hit without any media support. And if it isn't then who cares, We and I know that Aamir's movies are the BEST!!! I LOVE YOU AAMIR KHAN (The Best Actor In Bollywood)

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Posted on: 27 November 2012 at 6:21pm
Really looking forward to the movie!! Gosh, I am pumped. It's Aamir, I am sure it's gonna b great. And that's all he needs for his film. He doesn't need publicity man!

4 member(s) Liked the above comment :
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Posted on: 27 November 2012 at 6:19pm
Can't wait to see this film! Love Aamir and Rani!

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nurulain, Radharaday, FireLordPhoenix

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Posted on: 27 November 2012 at 4:41pm
That is the Aamir Magic...Need not be promoted..His name is more than enough...

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Posted on: 27 November 2012 at 9:40am
aamir's name is enough
his name with a movie already makes it much popular
no promotion needed

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ridhiseth, urvash, nurulain, Radharaday

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Posted on: 27 November 2012 at 8:24am
Its amir khans movie...
he never dissapointed me.
so I don't care what ever are the rumours are

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Posted on: 27 November 2012 at 2:32am
If Aamir is ther then it's a superb movie...
cann't wait for it.

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Posted on: 27 November 2012 at 2:11am
if Aamir is there that means a gr8 movie is coming out .. don't care about anything .. publicity rumor .. who cares .. wanna see a good movie at d end of the day .. Mr. Perfectionist has never disappoint us here

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Posted on: 27 November 2012 at 1:54am
For thriller movies suspense is important but since it is Amir's film I am sure the entire film itself ail be so engrossing that we will not bother about the end.

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