Monday, November 12, 2012
| 3:46:12 PM IST (+05:30 GMT)
3 Comments | Copyright: IANS
Movie merchandising in the country is being taken forward with the launch of "Jab Tak Hai Jaan" (JTHJ) stationery by Yash Raj Films (YRF) in association with Nightingale Paper Products.
These products are a range of journals, diaries and notebooks with the JTHJ theme and are being introduced by Nightingale as part of a 'Collector's Edition'.
The products have snapshots from JTHJ, which features Shah Rukh Khan, Katrina Kaif and Anushka Sharma, on the front cover. The inner pages have designs based on the film's theme and the poetry from the movie features on the back cover.
"Movie merchandise in India has not yet been fully recognised and hence this project becomes very special as an establishment. We have united synergies to come out with world-class quality products that appeal to a global audience," Hemant Sheth, director (Marketing), Srinivas Fine Arts Pvt. Ltd, brand owner of Nightingale Paper Products said in a statement.
The 'Collector's Edition' is available in all metros and cities and is also on special display at PVR Cinemas throughout India.
"We have made elaborate digital, online and on ground promotional strategies to market these exclusive products," added Sheth.
JTHJ, late filmmaker Yash Chopra's last directorial, is releasing Tuesday.
Read on to know what the team has achieved after completing 5 years...
What does fate have in store for Rithik and Shivanya?
It was six years ago, when Sidharth Malhotra was working as an ...
Actress Bipasha Basu, who has tied the knot with actor Karan Singh ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index