India-Forums

   

JTHJ stationery up for grabs

Movie merchandising in the country is being taken forward with the launch of "Jab Tak Hai Jaan" (JTHJ) stationery by Yash Raj Films (YRF) in association with Nightingale Paper Products.

Monday, November 12, 2012 | 3:46:12 PM IST (+05:30 GMT)
 3 Comments | 1521 Views | Copyright: IANS

jab tak hai jaan

Movie merchandising in the country is being taken forward with the launch of "Jab Tak Hai Jaan" (JTHJ) stationery by Yash Raj Films (YRF) in association with Nightingale Paper Products.

These products are a range of journals, diaries and notebooks with the JTHJ theme and are being introduced by Nightingale as part of a 'Collector's Edition'.

The products have snapshots from JTHJ, which features Shah Rukh Khan, Katrina Kaif and Anushka Sharma, on the front cover. The inner pages have designs based on the film's theme and the poetry from the movie features on the back cover.

"Movie merchandise in India has not yet been fully recognised and hence this project becomes very special as an establishment. We have united synergies to come out with world-class quality products that appeal to a global audience," Hemant Sheth, director (Marketing), Srinivas Fine Arts Pvt. Ltd, brand owner of Nightingale Paper Products said in a statement.

The 'Collector's Edition' is available in all metros and cities and is also on special display at PVR Cinemas throughout India.

"We have made elaborate digital, online and on ground promotional strategies to market these exclusive products," added Sheth.

JTHJ, late filmmaker Yash Chopra's last directorial, is releasing Tuesday.


User Rating Rating(8 Votes)
ashish_bestie, .FieryPhoenix., ..Ananya.., love4all, .Divyaa., JollyRancher., shonasandy, Billu-Maamma

Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

  • Page 1 of 1

Posted on: 12 November 2012 at 8:29am
luv u Srk...!!
u rock...!!

3 member(s) Liked the above comment :
Fatima82, hooriia_x, Billu-Maamma

Report Abuse
Posted on: 12 November 2012 at 4:39am
Already asked my friend to get some for me.. :)) What better way to study than admiring my heartthrob..SRK :))

5 member(s) Liked the above comment :
Fatima82, hooriia_x, Billu-Maamma, .Divyaa., AkkiHP

Report Abuse
Posted on: 12 November 2012 at 4:13am
Love u SRK so much!!!!!!!!!!!!!!!!!!
Waiting for Movie Release JTHJ!!!!!!!!!!!!!

5 member(s) Liked the above comment :
Fatima82, hooriia_x, Billu-Maamma, .Divyaa., AkkiHP

Report Abuse

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

FAN - Teaser 1 | Shah Rukh Khan

Views : 700 | Comments : 0

Dil Dhadakne Do team on the sets of CNWK

Views : 2481 | Comments : 0

Public review of Bombay Velvet

Views : 9919 | Comments : 2

Making of Bombay Velvet

Views : 5431 | Comments : 1

Dil Dhadakne Do Trailer

Views : 6609 | Comments : 0

Public Review Of NH10

Views : 4823 | Comments : 0

FAN - Teaser 1 | Shah Rukh Khan

Views : 700 | Comments : 0

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index