Salman, whose Facebook profile has got 6.8 million likes, says he will also use traditional medium to promote his movies.
"There is a new generation following movie news on new media, so we launched the campaign on Facebook. We will continue to use traditional media. It's not about one replacing the other. It's one alongside the other," Salman said in a statement.
The 10-second-teaser, which was unveiled Nov 7, just shows Salman with his trademark shades. While another teaser, which will also be released on Facebook.com/BeingSalmanKhan Nov 10, will give a sneak peak into the movie.