SRK, Katrina's Lux moment

Bollywood superstar Shah Rukh Khan and actress Katrina Kaif, who are set to scorch the screen in "Jab Tak Hai Jaan" (JTHJ), have come together for an ad campaign for beauty soap bar Lux.

Wednesday, November 07, 2012   |  Copyright: IANS  |  Comments 4 Comments  |  2985 Views

Shahrukh Khan and kartina kaif

Bollywood superstar Shah Rukh Khan and actress Katrina Kaif, who are set to scorch the screen in "Jab Tak Hai Jaan" (JTHJ), have come together for an ad campaign for beauty soap bar Lux.

The actors will endorse two new variants - Lux Peach and Cream, and Lux Strawberry and Cream - in their first ever endorsement together, said a statement.

The ad will go on air on Diwali, Nov 13, the same day when JTHJ hits the screens.

Shah Rukh came on board for Lux in 2005, and featured in a commercial with Bollywood beauties Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor.

This time, the Bollywood Badshah will feature as a 'bekaboo' (uncontrollable) with Katrina. In the ad, fragrance of the soap drives Shah Rukh 'bekaboo'.

"I'm happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me 'bekaboo'. The fragrance of Lux that stands for love and sensuality brings out the lover in me," Shah Rukh said at the shoot.

The commercial is shot and directed by French director Juan Delcan. It's Sufi-inspired music score has been composed by acclaimed poet and lyricist Gulzar, and sung by Sonu Nigam.

Katrina's look in the ad is styled by fashion designer Rocky S.

"When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality," said the actress.


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  ramgor, Activewomen, .Daksha., gururockss, shonasandy, -Priti11-, MrToolConfuser, Nikki_Titli
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  • Posted on: 08 November 2012 at 8:29amActivewomen

    wow that's amazing..
    cant wait for the ad.

  • Posted on: 08 November 2012 at 4:23amgururockss

    wow that s amazing
    love u so much shahrukh
    u r a magician
    a glimpse of u make me bekabo lolz

  • Posted on: 08 November 2012 at 12:15amshonasandy

    Love u SRK so much

    wish u all the very best for ur movie..

    i hope next time u will win the award..

    bcoz u deserve all appreciation...

    have a good day..

    take care..

    2 member(s) Liked the above comment :
    gururockss, Nikki_Titli

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