Grazing Goats will focus on content-oriented films: Ashvini Yardi

Ashvini Yardi, who joined hands with Akshay Kumar to launch Grazing Goats Productions, says they aim to make movies that are high on content and that they are looking at regional films as well.

Wednesday, October 24, 2012   |  Copyright: IANS  |  Comments 0 Comments  |  1404 Views

ashvini yardi

Ashvini Yardi, who joined hands with Akshay Kumar to launch Grazing Goats Productions, says they aim to make movies that are high on content and that they are looking at regional films as well.

Their debut project was the critically acclaimed "Oh, My God!!".

"Under the banner we will make only content-oriented films. I believe in films with strong scripts and I will put in all my hard work and passion into something that I believe in. If I don't see that connect, I may not be able to give it my best," Yardi, former programming head of the Colors channel, told IANS.

"Scripts today are really working at the box office - like 'Kahaani' and 'Vicky Donor'. So the audience is geared up. The superstar thing doesn't work any more. Any good script, irrespective of the genre, will do for me. 'Oh My God!' was our first attempt and I hope this will start a trend," she said.

"Oh, My God!!" is based on Paresh Rawal's Gujarati play "Kanji Virrudh Kanji" and features him as an atheist. Directed by Umesh Shukla, the film also had Akshay in a cameo.

Grazing Goats Productions will also make regional movies.

"Regional cinema is really growing. We have already made a Marathi film and it's in the post-production stage. And we are looking at the Punjabi market as well because Akshay is essentially from Punjab. Since I am from the Maharashtrian background, I think I know that market well. We are also looking to try Bengali films as well," she said.

Yardi has been a part of the television industry for the past 20 years. She quit her high profile job to turn a film producer.

"We started Grazing Goats in last December Personally, I need challenges all the time. I have been in TV for 20 years now and the success that I saw in Colors, I thought the next step is to not to do TV anymore," she said.

"I hadn't really planned doing films. If you had asked me two years back, I would have laughed at the idea. But somehow as time went by, I realised that a person can go to a certain extent. So that challenge in me made me thinks of the other option and that was films. It wasn't planned at all."


Do you like this article?

Posted by: India-Forums.com Staff
User Rating User Rating(0 Votes)
Views 1404

Popular Search Terms:   ashvini

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Related Celebrities

Akshay Kumar Akshay Kumar
(669)
(316)
(341)

Paresh Rawal Paresh Rawal
(25)
(67)
(88)

Ashvini Yardi Ashvini Yardi
(1)

Umesh Shukla Umesh Shukla

Related Movies

Oh, My God!! Oh, My God!!
Year 2008

Vicky Donor Vicky Donor
Year 2012
(12)
(6)

Bollywood Hot N' Happening Articles Index

 


Bollywood Search

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.