Cartoon Network is set to launch a bi-monthly magazine on popular TV series Ben 10 in India on Sep 30.
The Ben 10 series has a huge merchandising franchise, and taking it to the next level, Cartoon Network and Sterling Publishers will launch the first magazine based on it.
Priced at Rs.60, it will be a 32-page magazine, aimed at children, who can play games, battle with their friends on alien adventures, solve puzzles, crack codes and read action-packed Ben 10 adventures.
"Kids across India adore Ben 10 and constantly demand new and innovative branded products. The launch of this unique and interactive magazine will give kids an exciting portal into the adventurous, fantastical, alien world of Ben 10," Gaurav Brar, director, Cartoon Network Enterprises, South Asia, Turner International India Pvt. Ltd., said in a statement.
The Ben 10 series has a special connect with boys in the age group of four to 10, according to Gaurav K. Ghai, director, Sterling Publishers Pvt. Ltd.