Pre-orders for Kareena-inspired 'Heroine' collection

Bollywood continues to inspire fashion among youngsters, and if you're one among those who fancies Kareena Kapoor's outfits from "Heroine", here's your chance to grab them online.

Friday, September 21, 2012   |  Copyright: IANS  |  Comments 8 Comments  |  4158 Views

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Bollywood continues to inspire fashion among youngsters, and if you're one among those who fancies Kareena Kapoor's outfits from "Heroine", here's your chance to grab them online.

Apparel brand Jealous 21 joined hands with the Madhur Bhandarkar-film for creating its clothes range, inspired by Kareena's glamourous look. Now, online portal www.fashionara.com is opening up pre-orders for it.

In tune with the actress' get up, there are chic party dresses in colours ranging from white, yellow, black and blue, which are up for grabs.

"Movies allot a fair share of the market budget to online media. In addition, the web is relied upon heavily for word-of-mouth publicity and sales of movies and music. It is thus only natural that movie merchandising moves online," Arun Sirdeshmukh, CEO and co-founder, Fashionara, said in a statement.

"Particularly for categories like fashion, online retailers offer the quickest and most efficient route to getting merchandise to market," he added.

The collection will delight young shoppers, who love to mimic Bollywood.


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Posted by: India-Forums.com Staff
User Rating User Rating(9 Votes)
  evelin97, ..Cinderella..., mihali7, shanak.hot, Syed695, KareenaFC, -Nightingale-, Roopal_ArDi, ZoobiDoobi
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  • Posted on: 23 September 2012 at 4:28pmKareenaFC

    So I saw the dresses. I would love to buy em. I love wearing dresses!

  • Posted on: 22 September 2012 at 12:58pmRoopal_ArDi

    again a very happy bday bebo
    love u lots

  • Posted on: 21 September 2012 at 9:43pmevelin97

    Happy Birthday Bebo !!! I have no words to explain how much I love your look in Heroine <3 HHope the movie breaks all the past recordss :D Love you and Stay Blessed! :)

    2 member(s) Liked the above comment :
    -SUMITaholic-, Roopal_ArDi
  • Posted on: 21 September 2012 at 1:07pm..Cinderella...

    would love to watch Heroine. :D
    n Happy Birthday Kareena Heart

    5 member(s) Liked the above comment :
    ..Cinderella..., mihali7, -Anila-, -SUMITaholic-, Roopal_ArDi
  • Posted on: 21 September 2012 at 11:38amRoopal_ArDi

    very happy bday bebo
    love u lots

    2 member(s) Liked the above comment :
    ..Cinderella..., -SUMITaholic-
  • Posted on: 21 September 2012 at 9:38amshanak.hot

    I am so excited for this movie. Oh and Happy birthday Kareena

    4 member(s) Liked the above comment :
    ..Cinderella..., mihali7, -SUMITaholic-, Roopal_ArDi
  • Posted on: 21 September 2012 at 9:32amZoobiDoobi

    Wow cool can't wait to see the orders!

    3 member(s) Liked the above comment :
    ..Cinderella..., -SUMITaholic-, Roopal_ArDi

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