Apparel brand Jealous 21 joined hands with the Madhur Bhandarkar-film for creating its clothes range, inspired by Kareena's glamourous look. Now, online portal www.fashionara.com is opening up pre-orders for it.
In tune with the actress' get up, there are chic party dresses in colours ranging from white, yellow, black and blue, which are up for grabs.
"Movies allot a fair share of the market budget to online media. In addition, the web is relied upon heavily for word-of-mouth publicity and sales of movies and music. It is thus only natural that movie merchandising moves online," Arun Sirdeshmukh, CEO and co-founder, Fashionara, said in a statement.
"Particularly for categories like fashion, online retailers offer the quickest and most efficient route to getting merchandise to market," he added.
The collection will delight young shoppers, who love to mimic Bollywood.
Do you like this article?
|Posted by:||India-Forums.com Staff|
|User Rating||(9 Votes)|
|evelin97, mihali7, shanak.hot, Syed695, KareenaFC, Roopal_TiaRa, ..Cinderella..., -Nightingale-, ZoobiDoobi|
Veteran actor Shabana Azmi appreciates the new breed of filmmakers for ...
A court here Thursday framed charges against Bollywood actor Saif Ali ...
Views : 8197
Views : 3308
Views : 1956