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Harvard conducts case study on Farhan's Excel Entertainment

The famed Harvard Business School (HBS) has done a case study on Indian film production company Excel Entertainment, the banner behind movies like "Dil Chahta Hai", "Rock On!!" and "Zindagi Na Milegi Dobara".

Tuesday, September 11, 2012 | 3:53:52 PM IST (+05:30 GMT)
 1 Comments | 2987 Views | Copyright: IANS

harvard business school

The famed Harvard Business School (HBS) has done a case study on Indian film production company Excel Entertainment, the banner behind movies like "Dil Chahta Hai", "Rock On!!" and "Zindagi Na Milegi Dobara".

The company, co-owned by Farhan Akhtar and Ritesh Sidhwani, is the centre of a case study, which will be taught to second year MBA students at HBS in early 2013.

Confirming the development, Sidhwani said: "It's a huge honour for any organisation."

Earlier this year, Sidhwani was invited to speak at the Harvard India Conference 2012, held at the university's campus in Boston. His talk gave them a good insight, and they decided to take it further by doing a case study.

Mukti Khaire, associate professor at HBS flew down to Mumbai from Boston for a week and was the faculty lead on the case.

Khaire worked closely with Namrata Arora, associate director, Harvard University South Asia Initiative, during the case-writing process on Excel Entertainment.

As part of their research, they did extensive interviews with Farhan, Sidhwani and other key members of the Excel Entertainment team.


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Posted on: 11 September 2012 at 7:52am
That's fantastic. If I ever get a chance in life I would definitely like to have some sorta degree/certification from Harvard. Having that name on my resume would be the biggest honor for me.

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liyanasahir99, -medz-, SparkleGlitter, Mohabbateinn, fate4ash.

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