The famed Harvard Business School (HBS) has done a case study on Indian film production company Excel Entertainment, the banner behind movies like "Dil Chahta Hai", "Rock On!!" and "Zindagi Na Milegi Dobara".
The company, co-owned by Farhan Akhtar and Ritesh Sidhwani, is the centre of a case study, which will be taught to second year MBA students at HBS in early 2013.
Confirming the development, Sidhwani said: "It's a huge honour for any organisation."
Earlier this year, Sidhwani was invited to speak at the Harvard India Conference 2012, held at the university's campus in Boston. His talk gave them a good insight, and they decided to take it further by doing a case study.
Mukti Khaire, associate professor at HBS flew down to Mumbai from Boston for a week and was the faculty lead on the case.
Khaire worked closely with Namrata Arora, associate director, Harvard University South Asia Initiative, during the case-writing process on Excel Entertainment.
As part of their research, they did extensive interviews with Farhan, Sidhwani and other key members of the Excel Entertainment team.