Animated movie "Krishna Aur Kans" has inspired a new mobile game, launched for the occasion of Janmashtami Friday.
Jumps Games, a developer and publisher of mobile games, has collaborated with Reliance Animation, to launch the official mobile game for the movie, which released Aug 3.
The game will allow the player to be lord Krishna and help villagers reach out to their children, kidnapped by demons.
"I'm sure this Janmashtami, casual gamers of all ages across India will enjoy enacting Krishna via the mobile game," Ashish SK, CEO, Reliance Animation, said in a statement.
"'Krishna Aur Kans' revisits one of the greatest stories ever told - the story of Krishna, the naughty prankster who emerges as the greatest saviour. While developing the movie and the game, we have given special attention to adhere to Indian sensibilities towards our heritage characters," he added.
The launch of the game was deliberately planned around Janmashtami, says Chaitanya Prabhu, business head, Jump Games India.
"We wanted to participate in the celebration of Janmashtami by creating a game based on Krishna, and this movie gives us a perfect platform to engage with the casual gamers across markets," he said.
The "Krishna Aur Kans" game will be available on all leading mobile platforms like Android, Blackberry and Symbian, across all leading mobile operators.