Berger eyeing Kareena or Katrina as brand ambassador

With a major emphasis on brand endorsement, Kolkata-based Berger Paints will rope in a top Bollywood actress as brand ambassador for its Silk range of emulsions and have a budget of Rs.35 crore for TV commericals, a top company offic

Thursday, August 02, 2012   |  Copyright: IANS  |  Comments 17 Comments  |  3777 Views

berger eyeing kareena kapoor or katrina kaif

With a major emphasis on brand endorsement, Kolkata-based Berger Paints will rope in a top Bollywood actress as brand ambassador for its Silk range of emulsions and have a budget of Rs.35 crore for TV commericals, a top company official said Thursday.

"We have planned to spend a big amount on advertisements. We are bringing on board a top Bollywood actress as our brand ambassador for the Silk range of emulsions. We will also arrange for endorsement of our other brands," managing director and chief executive officer Abhijit Roy told mediapersons here.

He said Bollywood actress Kareena Kapoor or Katrina Kaif are the preferred choice.

"We are in talks and it can be either of the two," said Roy, adding that the company will spend Rs.35 crore alone on the TV advertisement apart from the endorsement on other media.

Speaking on the occasion of 88th annual general meeting, Roy said the company was looking for acquisitions both within and outside the country.

"In the overseas market, we are looking for acquisition of technology. However, in the domestic market any acquisition move should be driven by the possibility of increasing market share," he said.

The Indian paint company has entered Poland through an acquisition, which boasts of energy efficient and protective external insulation finishing system. It is also present in Russia and Nepal through subsidiaries.


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  • Posted on: 17 August 2012 at 8:38amhyetrtrjhh

    KAREENA IS BEST ND I DNT THNK KATRINA DSRV DIS.BUT IF KTRINA CHOSEN IN PLC OF KAREENA IT WUD B BAD LUCK OF BRAND NLYY

  • Posted on: 03 August 2012 at 4:18amsamicute

    thank for the news all the best to both of u

  • Posted on: 03 August 2012 at 2:52amTikka

    Katrina Anyday Over Bebo!!!! :)

  • Posted on: 03 August 2012 at 12:29amItsmeAish

    i prefer katrina all d way

  • Posted on: 02 August 2012 at 11:22pmdebasish06

    Katrina will come first 4 sure over kareena!!

  • Posted on: 02 August 2012 at 10:57pmdesi344

    Kareena over Katrina anyday...Kareena is gorgeous!

    3 member(s) Liked the above comment :
    cooks09, Shaista33, Roopal_ArDi
  • Posted on: 02 August 2012 at 10:08pmkasucrazy

    for me its bebo!! anyday anytime!!!

    2 member(s) Liked the above comment :
    Shaista33, Roopal_ArDi
  • Posted on: 02 August 2012 at 6:27pmneeshamalik

    Hope it'll be Bebo..
    Bebo rocks..
    KAREEENA ALL THE WAY

    3 member(s) Liked the above comment :
    cooks09, Shaista33, Roopal_ArDi
  • Posted on: 02 August 2012 at 4:34pmluvkasu

    Hope kareena gets another endrossment in her kitty!! love her!

    4 member(s) Liked the above comment :
    hyetrtrjhh, neeshamalik, Shaista33, Roopal_ArDi
  • Posted on: 02 August 2012 at 3:15pmreena544

    love u kareena. u r the best...

    5 member(s) Liked the above comment :
    mission4V, neeshamalik, hyetrtrjhh, luvkasu, Roopal_ArDi

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