Friday, July 27, 2012
| 2:58:49 PM IST (+05:30 GMT)
1 Comments | Copyright: IANS
Filmmaker Shekhar Kapoor is upset how marketing and box-office performance of a film are becoming the parameters of success rather than the film itself.
"It's sad that media focus on films all over the world these days is box office figures on opening weekend. Not the film," Kapur tweeted.
Citing the success of his 1983 film "Masoom", he further wrote: "Noone went to see 'Masoom' in first week of release. Empty halls. Picked up next week and was unstoppable. Today would be impossible to release a 'Masoom'."
The 66-year-old says movies have sadly become "product of marketing hype more than artistic/story merit."
"Production houses see films as disposable product with shelf life of one weekend, maximum two. We tried to make films to last a lifetime and beyond," he added.
"If we had worried about first weekend box office for 'Mr. India', the film would never have been made. Neither Anil or Sridevi were big stars," he wrote, and credited Boney Kapoor for the success of the 1987 classic.
BARC TRP ratings for this week is out. Check out...
Having been a part of shows like 'Bharat Ka Veer Putra - Maharana ...
Filmmaker Shekhar Kapoor, best known for his award-winning films like ...
Theatrical films will soon be a thing of past- that's the belief of ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index