India-Forums

   

Audiences yet to trust my banner: Ekta Kapoor

After making a mark with hit shows on the small screen, producer Ekta Kapoor made successful films like "Once Upon a Time in Mumbaai", "Shootout At Lokhandwala" and the blockbuster "The Dirty Picture", but believes her home banner B

Thursday, July 26, 2012 | 5:12:00 PM IST (+05:30 GMT)
 0 Comments | 1341 Views | Copyright: IANS

actor director ekta kapoor

After making a mark with hit shows on the small screen, producer Ekta Kapoor made successful films like "Once Upon a Time in Mumbaai", "Shootout At Lokhandwala" and the blockbuster "The Dirty Picture", but believes her home banner Balaji Motion Pictures is too young to have earned the trust of the audiences completely.

"I don't think we have still built that reputation where people will automatically assume that a Balaji film will be very entertaining. So I am hoping that when three to four more films release, the audience will trust the banner more," Ekta said here.

"No one comes to watch Balaji films. The tickets priced at Rs.100 and Rs.200 are too much. People take it out from their budget, and youngsters from their pockets. They don't come for a brand name.

"In films, we are only two-and-a-half years old honestly, before that we were doing one-offs as a company," added the 37-year-old.

Balaji Motion Pictures' last film "The Dirty Picture" was a super hit and the next from the banner is adult comedy "Kyaa Super Kool Hain Hum", releasing Friday.

Asked is she is scared of higher expectations after a film like "The Dirty Picture", Ekta said: "That was a different film, this is different. I request the audience not to compare the two films."

She stresses that they have tried to make the film as entertaining as possible.

"My director and actors have tried not to waste the audience's three hours and, instead, made the film entertaining. We also know when the audience rejects it, how bad it feels and when they love, how nice that feels," said Ekta.

"Kyaa Super Kool Hain Hum" stars Tusshar Kapoor, Riteish Deshmukh, Sarah Jane Dias and Neha Sharma.


User Rating Rating(2 Votes)
Fragile_Queen, mihali7

Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

RELATED MOVIES

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Ekta Launches EK Collection

Views : 21192 | Comments : 92

Ekta Kapoor's Take On Women Empowerment

Views : 16975 | Comments : 64

Forgot to be me

Views : 6348 | Comments : 0

Magic Of The Movies-IIFA Rocks

Views : 17096 | Comments : 2

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index