Thursday, July 26, 2012
| 5:12:00 PM IST (+05:30 GMT)
0 Comments | 1356 Views | Copyright: IANS
After making a mark with hit shows on the small screen, producer Ekta Kapoor made successful films like "Once Upon a Time in Mumbaai", "Shootout At Lokhandwala" and the blockbuster "The Dirty Picture", but believes her home banner Balaji Motion Pictures is too young to have earned the trust of the audiences completely.
"I don't think we have still built that reputation where people will automatically assume that a Balaji film will be very entertaining. So I am hoping that when three to four more films release, the audience will trust the banner more," Ekta said here.
"No one comes to watch Balaji films. The tickets priced at Rs.100 and Rs.200 are too much. People take it out from their budget, and youngsters from their pockets. They don't come for a brand name.
"In films, we are only two-and-a-half years old honestly, before that we were doing one-offs as a company," added the 37-year-old.
Asked is she is scared of higher expectations after a film like "The Dirty Picture", Ekta said: "That was a different film, this is different. I request the audience not to compare the two films."
She stresses that they have tried to make the film as entertaining as possible.
"My director and actors have tried not to waste the audience's three hours and, instead, made the film entertaining. We also know when the audience rejects it, how bad it feels and when they love, how nice that feels," said Ekta.
Gautam Rode has been approached to take on the the role of Arjun in ...
Since the telecast of the death sequence of Maruti in Sony ...
Actor Aftab Shivdasani says the shooting for the third installment of ...
In her own way through the wide-reaching platform of cinema, ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index