Audiences yet to trust my banner: Ekta Kapoor

After making a mark with hit shows on the small screen, producer Ekta Kapoor made successful films like "Once Upon a Time in Mumbaai", "Shootout At Lokhandwala" and the blockbuster "The Dirty Picture", but believes her home banner B

Thursday, July 26, 2012   |  Copyright: IANS  |  Comments 0 Comments  |  1205 Views

actor director ekta kapoor

After making a mark with hit shows on the small screen, producer Ekta Kapoor made successful films like "Once Upon a Time in Mumbaai", "Shootout At Lokhandwala" and the blockbuster "The Dirty Picture", but believes her home banner Balaji Motion Pictures is too young to have earned the trust of the audiences completely.

"I don't think we have still built that reputation where people will automatically assume that a Balaji film will be very entertaining. So I am hoping that when three to four more films release, the audience will trust the banner more," Ekta said here.

"No one comes to watch Balaji films. The tickets priced at Rs.100 and Rs.200 are too much. People take it out from their budget, and youngsters from their pockets. They don't come for a brand name.

"In films, we are only two-and-a-half years old honestly, before that we were doing one-offs as a company," added the 37-year-old.

Balaji Motion Pictures' last film "The Dirty Picture" was a super hit and the next from the banner is adult comedy "Kyaa Super Kool Hain Hum", releasing Friday.

Asked is she is scared of higher expectations after a film like "The Dirty Picture", Ekta said: "That was a different film, this is different. I request the audience not to compare the two films."

She stresses that they have tried to make the film as entertaining as possible.

"My director and actors have tried not to waste the audience's three hours and, instead, made the film entertaining. We also know when the audience rejects it, how bad it feels and when they love, how nice that feels," said Ekta.

"Kyaa Super Kool Hain Hum" stars Tusshar Kapoor, Riteish Deshmukh, Sarah Jane Dias and Neha Sharma.


Do you like this article?

Posted by: India-Forums.com Staff
User Rating User Rating(2 Votes)
  Fragile_Queen, mihali7
Views 1205

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Related Celebrities

Ekta Kapoor Ekta Kapoor
(185)
(11)
(64)

Tusshar Kapoor Tusshar Kapoor
(31)
(140)
(137)

Neha Sharma Neha Sharma
(17)
(1)
(27)

Sarah Jane Dias Sarah Jane Dias
(8)
(6)
(25)

Related Movies

Shootout At Lokhandwala Shootout At Lokhandwala
Year 2007
(1)
(1)

The Dirty Picture The Dirty Picture
Year 2011
(8)
(8)
(6)
(30)

Kyaa Super Kool Hain Hum Kyaa Super Kool Hain Hum
Year 2012
(18)

Bollywood Hot N' Happening Articles Index

 


Bollywood Search

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.