He is one of the few directors with two back-to-back hits, which made it to Bollywood's Rs.100 crore club. His latest hit "Bol Bachchan" is also on the road to touch the milestone, and Rohit Shetty admits this success is increasing the pressure on him to give his best.
I feel lucky, but at the same time, it is adding on to the pressure to give the best everytime," Rohit told IANS on phone from Mumbai.
Released July 6, "Bol Bachchan" has so far earned Rs.97.75 crore and is still running houseful at several places. The film, featuring Abhishek Bachchan, Ajay Devgn, Asin Thottumkal and Prachi Desai, is inspired by 1979 movie "Golmaal" and is presented by Fox Star Studios.
Rohit says more than looking forward to the figures his films rake in, he is always concerned that the people who invest in his projects, get their due.
"Whenever I make a film, I always keep the business aspect in mind. I would be selfish if I don't do that. My primary concern is always that people who have invested their money in my films get their due, regardless of the fact whether it is a Rs.100 crore film," said Rohit, who has made films like "Golmaal" series and "All The Best".
Son of the legendary fight master Shetty, the 39-year-old made his Bollywood debut as a director with 2003 film "Zameen".
Unlike others, Rohit admits he is against extensive marketing, but says it's just a passing trend, which might change soon.
"I'm totally against marketing. But you have to move on as the time changes. There is nothing called marketing in southern film industry, but in Hindi film industry, it has become an inevitable thing. It's just a trend and will soon change," he added.
Another trend in Bollywood is sequels and remakes, a formula that has always worked in favour of Rohit.