Anushka replaces Prachi for brand endorsement

Actress Anushka Sharma has replaced Prachi Desai as the face of SOFY, a brand of sanitary napkins from Japan-based FMCG company Unicharm.

Monday, July 23, 2012 | 3:11:31 PM IST (+05:30 GMT)
 3 Comments | 1672 Views | Copyright: IANS

anushka sharma replaces prachi desai

Actress Anushka Sharma has replaced Prachi Desai as the face of SOFY, a brand of sanitary napkins from Japan-based FMCG company Unicharm.

Anushka has been roped in for her "bubbly and vivacious personality and portrayal of strong characters" in movies like "Rab Ne Bana Di Jodi", "Band Baaja Baraat" and "Ladies vs Ricky Bahl".

The 24-year-old is excited about her association.

"I'm keen to create a new era where all Indian women will take pride in being a woman," Anushka said in a statement.

She has shot a television commercial for the brand, and says: "I wish to convey to every girl out there that she should no longer be worried about staining."

"Also through this association, I would like to introduce to them a product which is revolutionary in its own way and brings to the consumer an extension of comfort that helps them lead an active life," she added.

Prachi was named the brand ambassador for SOFY in July 2011.

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Posted on: 27 July 2012 at 4:13am
prachi ur d best
ur moviee did reali well
nd i wanna see u more in films

1 member(s) Liked the above comment :

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Posted on: 23 July 2012 at 8:02pm
LMAAAOO brand ambassador for sanitary napkins. LMAO

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Posted on: 23 July 2012 at 6:44am
Prachi is more beautiful than Anushka..cant even compare

4 member(s) Liked the above comment :
vicky91, -prachid-, kooliio, Mohabbateinn

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