India-Forums

   

Female foeticide short is to create awareness: Ajay Devgn (Interview)

Whenever Bollywood stars indulge in philanthropy, they raise doubts of a personal motive. But actor-producer Ajay Devgn is emphatic that his short film on the burning issue of female foeticide has no commercial purpose.

Sunday, July 08, 2012 | 12:56:18 PM IST (+05:30 GMT)
 1 Comments | 1326 Views | Copyright: IANS

actor producer ajay devgn

Whenever Bollywood stars indulge in philanthropy, they raise doubts of a personal motive. But actor-producer Ajay Devgn is emphatic that his short film on the burning issue of female foeticide has no commercial purpose.

Ajay has teamed with his actress wife Kajol for the social message-based short, which is yet to be titled.

"The film on female feoticide is not for commercial purposes. It is to create awareness. I think it's our responsibility to do something that will create awareness about the issue of girl child and female feoticide,"Ajay told IANS in an interview.

"I will do whatever I can in this regard, and it is not for business.You can't view everything from the point of view of business," he added.

The three-minute short is a part of the Maharashtra government's "Save The Girl Child" campaign. Ajay, who has featured in movies like "Hum Dil De Chuke Sanam", "Company", the "Golmaal" series and "Raajneeti", is reportedly making the film for free.

Thanks to the film, the husband-wife duo will return to the screen two years after "Toonpur Ka Super Hero".

Ajay, who has a nine-year-old daughter, Nysa, with Kajol, hopes the mindset of people who indulge in female foeticide will change.

"I don't find any difference between a boy and a girl. Earlier, people used to believe that a girl will not be able to support the family, today they are working," said the 43-year-old actor, who also has a two-year-old son, Yug.

He is a strong believer in the saying: "A son is a son till he takes a wife. A daughter is a daughter for the rest of her life.

"I personally think that girls take care of their family more than boys. Even after they get married, they come back and still take care of their families. Boys, once they get married, are gone. I don't know when the mindset of people will change."

According to the 2011 Census, there are 914 girls for every 1,000 boys countrywide.

"It is sad that female foeticide is still prevalent in our society and it's not just among people who can't read or write but is also prevalent among well-off and educated families. It is murderous and ridiculous,"said Ajay.

Recently, Aamir Khan dealt with the festering issue on his debut TV show "Satyamev Jayate". He brought audiences face to face with startling statistics about the girl child and how the issue has plagued society over the years.

While the female foeticide episode of Aamir's show attracted stupendous viewership, Ajay says it is tough to get audiences to watch films on such a socially relevant subject. What can help, however, is the right promotional strategy.

"I would like to blend the message with entertainment. We are making a short film and if that could run in between entertaining films, it will reach out to more people," he said.

"If you tell people to come and see such a film in theatres, they won't come. It has to be put in between commercial films that people go and watch. That's how we can create awareness," added the actor, who is also the brand ambassador of the Mumbai police "Alert Mumbaikar" campaign.

-Priyanka Sharma


User Rating Rating(1 Votes)
Kinder94

Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

RELATED MOVIES

  • Page 1 of 1

Posted on: 08 July 2012 at 4:35pm
It is an important matter. Aamir Khan started a change with his show :)

2 member(s) Liked the above comment :
Lampard, shivani003

Report Abuse

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Public Review of Drishyam

Views : 4288 | Comments : 0

Public Review Of P.K.

Views : 12775 | Comments : 2

Public Review Of Action - Jackson

Views : 15750 | Comments : 1

Action-Jackson Cast On CNWK

Views : 7486 | Comments : 0

Launch Of Satyamev Jayate Season 3

Views : 4769 | Comments : 0

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index