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Director Abhishek Kapoor doesn't believe in weekend business

From silver and golden jubilees, the business of Bollywood films has shrunk to the first three days collections at the box office, and filmmakers are opting for aggressive marketing to create a strong buzz before the release of t

Thursday, June 28, 2012 | 12:14:12 PM IST (+05:30 GMT)
 20 Comments | 2791 Views | Copyright: IANS

abhishek kapoor

From silver and golden jubilees, the business of Bollywood films has shrunk to the first three days collections at the box office, and filmmakers are opting for aggressive marketing to create a strong buzz before the release of their films. But director Abhishek Kapoor begs to differ.

"I don't look at the weekend business, I have faith that people will come to see the movie," Abhishek told IANS.

After entertaining audiences with National Award winning "Rock On!!", Kapoor is shooting his net film "Kai Po Che", an adaptation of Chetan Bhagat's "3 Mistakes Of My Life".

The director says it is hard to fool the audience.

"We can't fool the audience. The perception that people will spend money to come and watch the film, and we will recover all the money through it, is wrong," he added.

"Kai Po Che" features Sushant Singh Rajput, Amit Sadh and Rajkumar Yadav. The film is slated for release January next year.


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Posted on: 02 July 2012 at 11:31pm
Sushant will rock as always...

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Posted on: 29 June 2012 at 1:00pm
Luv u sush...all the best fr KPC

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Posted on: 29 June 2012 at 9:10am
Sushant All the Best for KPC I'm sure u will
rockkk.

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Posted on: 29 June 2012 at 1:27am
Sushant All the Best for KPCThumbs Up I'm sure u will rockkk.

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Posted on: 28 June 2012 at 11:24pm
I hope Sushant prove detractors wrong with his talent

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Posted on: 28 June 2012 at 1:06pm
love you sushant...
m sure yr movie is going to be a superhit...
all the very best

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Posted on: 28 June 2012 at 12:16pm
awl d best sush and kpc team ...i am sure dat ur muvie wil be super hit of 2013 and wil break awl d records

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Posted on: 28 June 2012 at 11:33am
Sushant you are just going to rock KPC, Wish you and the KPC team all the best. Cannot wait to see you as Ishaan.
Ak great choice in taking Sushant, he will not disappoint you.

1 member(s) Liked the above comment :
stefanandre

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Posted on: 28 June 2012 at 8:46am
All the best to Sushant and KPC cast..

1 member(s) Liked the above comment :
stefanandre

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Posted on: 28 June 2012 at 6:26am
i m proud of Abhishek Kapoor's choice...well done man Sush is going to rock ur movie.

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stefanandre

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