"Whoa! @ParineetiChopra and I are NOT dating guys...it's kinda ridiculous! And she doesn't call me Sir, though I think she should start," tweeted Uday.
Meanwhile, Uday is looking after the banner's Hollywood wing -- YRF Entertainment, which develops and produces feature films for the US and international market.
The duo were spotted enjoying together at various nightspots, sparking rumours that there's something beyond a professional camaraderie.