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Now, Ekta Kapoor in front of the camera

After becoming a successful producer, Ekta Kapoor faces the camera for the first time for her media school.

Monday, April 30, 2012 | 4:36:01 PM IST (+05:30 GMT)
 14 Comments | 5472 Views | Copyright: IANS

ekta kapoor

After becoming a successful producer, Ekta Kapoor faces the camera for the first time for her media school.

The 36-year-old has shot an audio-visual film to promote her media school - Institute of Creative Excellence.

"I want to assist in grooming young aspirants from every part of the country and provide them with specialised and modern technical expertise. I see so many newcomers and most of them have no idea about the craft, I wish to hone their talent," she said in a statement.

"ICE will facilitate a stage where anybody with passion and determination can come, and start setting up the foundation to make their own dreams come true," Ekta said.

The institute provides industry related courses and aims to bridge the gap between demand and supply of professionals. It has trained over 700 students in the last two years.


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Posted on: 01 May 2012 at 6:27am
Dear Ms Ekta
Its good to know that you encourage young talents. On the other hand, it would be good, if you could spare some of your valuable time to save Parichay which is going down the hill disappointing lots of parichay fans. You have not shown an IOTA of concern to our feelings and let your CVs to go ahead with crappy illogical theme making a mockery of Parichay original mission and objectives . Please, a good producer listens to the audiences feedback. Sameer Soni is a brilliant and fantastic actor. For him to do a TV show like this, is something great and you should be lucky to rope him in to do the show for you. You need to take care of him for he is the LIVE AND SOUL OF PARICHAY!!!! THE SHOW IS ABOUT KUNAL CHOPRA AND you are moving away from it by giving importance to other matters which has become ridiculously silly even for our eyes and ears. We are cringing everytime we watch such absurd moments. You are a talented producer. This show started with a difference from others. It is very original and has itsown unique sense of differentiation. So , now it is losing its essence. YOU SHOULD READ OUR FEEDBACKS AND TAKE SERIOUS VIEWS TO SAVE THE SHOW. Dont you care about Parichay and lastly about Sameer's Career if you continue with this mayhem? Seriously Ms Ekta, please take a moment and meet up with your CVS to save the show. Its would be a real shame for you if don't do anything while you still can. So before you embark on cultivating other youngsters and other social good courses which I applaud, take care of your owns shows and show equal importance like you would do for your babies. Hope to have some sanity back into the show. I trust you could turn round the show to what it was before. Give our KUNAL CHOPRA BACK!!!!!

Edited on:01 May 2012 at 6:31am

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Posted on: 01 May 2012 at 4:59am
Thanx for the awesome article

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Posted on: 01 May 2012 at 2:53am
Its a good approach that you've taken..But can you plz concentrate a little on the shows which you started with great hype?...Parichay is going off track and kunal chopra's character assassination has been going on for quite some time now...coz of which there are rumors that sameer might leave the show...well let me tell you, if there is no sameer there is no show...you might as well pack up n bid adieu to a show which you hardly bother to give 2 cents of your time.

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Posted on: 01 May 2012 at 2:06am
Ekta you promise that you will bring a season 3 of KMH! Please bring it!

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Posted on: 30 April 2012 at 11:51pm
some efforts for aspiring students even if Ekta makes money in the process

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Posted on: 30 April 2012 at 3:17pm
Without Samir Soni there can be no Parichay. Plzz do not let him leave :(
Stop this crazy miracle pregnancy plzzz.

2 member(s) Liked the above comment :
bharo, rainbowgirl

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Posted on: 30 April 2012 at 2:03pm
just these words- want the good old Parichay back! :'((((((

2 member(s) Liked the above comment :
bharo, rainbowgirl

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Posted on: 30 April 2012 at 12:55pm
hello ekta plz plz do not spoil kunal chopra character..plz pay attention to your serial PARICHAY..focus on kunal siddhi character,not veena ji,vikram,raveena,gaurav's extra marital affairs..we are watching this show only for Sameer and Kunal Siddhi..sameer is the heart of parichay,,do not waste his talent..if sameer is leaving parichay we will not watch this show..

5 member(s) Liked the above comment :
sidra1993, bharo, rainbowgirl, AnkitaKaran, Aditi147

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Posted on: 30 April 2012 at 11:21am
I wish you good luck for the institute.

Pls Ekta do something to bring the fragrance of Parichay back, the loyal viewers are eagaly waiting to see the original kunal U ve created, pls it is a request from all the members IF, pls save our PARICHAY

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AnkitaKaran, rainbowgirl

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Posted on: 30 April 2012 at 9:56am
I support your endeavours to create this institute but I wish you would also pay as much attention to you show Parichay which could really use some creative input right about now. Otherwise very soon it will be Kunal chopra RIP.

3 member(s) Liked the above comment :
bharo, AnkitaKaran, rainbowgirl

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