"Kolaveri Di" Monday crossed 50 million hits on YouTube, revealing that music lovers have yet to get over southern superstar Dhanush's unusual song.
Till Monday afternoon, 50,086,633 hits were recorded.
Thanks to its peppy, catchy tune and bilingual lyrics, the song went viral when it was launched on the internet Nov 16 and got more than a million hits within a day of its release.
Dhanush, who is Tamil matinee idol Rajinikanth's son-in-law, penned the lyrics in English and Tamil and even sung it. Composed by 21-year-old Anirudh Ravichander, the song is a part of Dhanush's forthcoming movie "3", which is his wife Aishwarya Rajinijanth's directorial debut.
Dhanush also composed a Sachin Tendulkar anthem.
"Kolaveri Di" means murderous rage.
The popularity of the song led to the creation of a number of imitations and parodies in various languages around the world depicting different types of situations.