Animation firm DQ will now produce for Indian market

New Delhi, Jan 23 DQ Entertainment Ltd, a Hyderabad-based animation, visual effects and gaming solutions company that produces content for Walt Disney Television Animation, now plans to target Indian users.

Wednesday, January 23, 2008 | 10:40:18 AM IST (+05:30 GMT)
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New Delhi, Jan 23 (IANS) DQ Entertainment Ltd, a Hyderabad-based animation, visual effects and gaming solutions company that produces content for Walt Disney Television Animation, now plans to target Indian users.

'Our productions have so far catered to the overseas markets. However, DQ will now produce content for the Indian market which is thirsting for home-grown content that viewers can identify with,' Tapas Chakravarti, the managing director and chief executive officer of DQ, told IANS.

Some of the games and animations that the company is proud of are - The Large Family, Skyland, Pet Pals 2&3, And Yet It Moves, Leonardo, Todd World 2 and Making Fiends. 'Also, a brand for Walt Disney Television Animation,' added Chakravarti.

Virtually all the content so far has been for the foreign market. Recently the company was ranked among the Deloitte Technology Fast 500 Asia Pacific Companies for the second time.

'The games industry has become a multi-billion dollar industry and it is the fastest growing segment in the animation industry. Game developers and publishers are spending more money to develop the market and distribute games than ever before. And as the market grows, so too does the consumer's level of sophistication for advanced graphics, game play and interactivity,' he added.

Chakravarti gives credit to digital technology for making animation and gaming industry a flourishing business.

He said: 'Digital technology is certainly bringing about a revolution in the animation and gaming industry. New game consoles are hitting the market - Sony Playstation3, Microsoft's Xbox and Nintendo's Wii, to name a few.

'These systems give games the cinematic quality of movies with real-time capabilities and are more powerful than the super computers of the past and have tremendous graphics complexities. Use of technology is fulfilling the ever increasing creative needs across the platforms of distribution and the bar to innovate is being pushed higher.'

To keep pace with its growth, DQ plans to increase its workforce to 8,500 this year. Its total workforce in 2007 was 2,500.

The company has been growing at a Compound Annual Growth Rate (CAGR) of over 47 percent with the company's current order book estimated at $94.6 million.'

How much does it cost to develop a new game and make an animation film? 'It costs about $10-40 million to make an animation film,' said Chakravarti.

The company plans to develop a technology and knowledge campus to house the entire work force for Animation, VFX and Gaming Production in a sprawling Campus at Hyderabad's Hi-Tech City.

The 'DQ Film School' will also be part of this magnificent campus. The company has decided to raise $100 million soon for expansion.

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