India-Forums

   

Non-film music needs to be marketed well: Shankar Mahadevan

Composer-singer Shankar Mahadevan says lack of quality has been responsible for the decline of non-film music, but he feels that any music would sell if the quality is good and it is marketed well.

Friday, March 02, 2012 | 1:14:42 PM IST (+05:30 GMT)
 1 Comments | 1635 Views | Copyright: IANS

Composer-singer Shankar Mahadevan says lack of quality has been responsible for the decline of non-film music, but he feels that any music would sell if the quality is good and it is marketed well.

"In today's day, it's only about film music and people assume that that's all that sells. But we shouldn't give anyone a chance to say that there is no market for non-film music in India," said the composer.

"There is no market because non-film music is not good. So I think we should come together and come out with something really good, market it well, market it the way you would a big film. If you do, definitely people want to listen to good songs," added the 44-year-old.

Shankar was speaking at the launch of the album - "Love Is In The Air" - featuring Babul Supriyo, Javed Ali, Alka Yagnik, Shaan and Neha Bhasin.

After rendering beautiful music for "Zindagi Na Milegi Dobara", "Patiala House" and "Don 2: The King is Back" in 2011, Shankar is currently composing for Kamal Haasan's "Vishwaroopam" and Manoj Bajpai-starrer "Chittagong".


User Rating Rating(0 Votes)
Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

  • Page 1 of 1

Posted on: 02 March 2012 at 11:44am
I agree, we've had such lovely pop songs, but they are hardly marketed well so some are never heard of.

1 member(s) Liked the above comment :
chakdephatte

Report Abuse

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Public Review Of Tevar

Views : 6458 | Comments : 0

PROMO - Encounter

Views : 1840 | Comments : 0

Dhanush to work with Big B and R Balki

Views : 5270 | Comments : 0

Telly celeb walk the ramp for a cause..

Views : 755049 | Comments : 207

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index