Non-film music needs to be marketed well: Shankar Mahadevan

Composer-singer Shankar Mahadevan says lack of quality has been responsible for the decline of non-film music, but he feels that any music would sell if the quality is good and it is marketed well.

Friday, March 02, 2012   |  Copyright: IANS  |  Comments 1 Comments  |  1435 Views

Composer-singer Shankar Mahadevan says lack of quality has been responsible for the decline of non-film music, but he feels that any music would sell if the quality is good and it is marketed well.

"In today's day, it's only about film music and people assume that that's all that sells. But we shouldn't give anyone a chance to say that there is no market for non-film music in India," said the composer.

"There is no market because non-film music is not good. So I think we should come together and come out with something really good, market it well, market it the way you would a big film. If you do, definitely people want to listen to good songs," added the 44-year-old.

Shankar was speaking at the launch of the album - "Love Is In The Air" - featuring Babul Supriyo, Javed Ali, Alka Yagnik, Shaan and Neha Bhasin.

After rendering beautiful music for "Zindagi Na Milegi Dobara", "Patiala House" and "Don 2: The King is Back" in 2011, Shankar is currently composing for Kamal Haasan's "Vishwaroopam" and Manoj Bajpai-starrer "Chittagong".


Do you like this article?

Posted by: India-Forums.com Staff
User Rating User Rating(0 Votes)
Views 1435

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Related Celebrities

Javed Ali Javed Ali
(15)
(4)

Shankar Mahadevan Shankar Mahadevan
(20)
(17)
(171)

Alka Yagnik Alka Yagnik
(20)
(2)
(31)

Manoj Bajpai Manoj Bajpai
(1)
(17)
(45)

Kamal Haasan Kamal Haasan
(20)
(22)
(2)

Babul Supriyo Babul Supriyo
(2)

  • Posted on: 02 March 2012 at 11:44amsimran1285

    I agree, we've had such lovely pop songs, but they are hardly marketed well so some are never heard of.

    1 member(s) Liked the above comment :
    chakdephatte

Bollywood Hot N' Happening Articles Index

 


Bollywood Search

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.