Shemaroo to release its 3D film online first

New Delhi, Oct 15 Shemaroo Entertainment Ltd. is set to take a detour from the usual theatrical film launch by releasing its 3D animation superhero film 'Super K' online first.

Saturday, October 15, 2011 | 7:23:45 PM IST (+05:30 GMT)
 0 Comments | By

New Delhi, Oct 15 Shemaroo Entertainment Ltd. is set to take a detour from the usual theatrical film launch by releasing its 3D animation superhero film 'Super K' online first.

The company, which is an integrated media content house in the country, will release the movie online in November in two languages -- English and Hindi.

Conceptualised and produced by Smita Maroo, the superhero animation film is directed by Vijay Bhanushali.

'The online release of 'Super K' is the first-of-its-kind in the Indian entertainment business and a breakaway concept from the confines of theatrical releases,' Maroo, head -Animation Business, Shemaroo Entertainment Ltd, said in a statement.

'Children's films are rare in themselves but empowering and allowing parents and kids to watch 'Super K' in the comfort of their homes or anywhere anytime at their convenience will bring entertainment to people's doorsteps,' she said.

'Super K' will open up new avenues in Indian entertainment and also set up new standards in providing entertainment in online digital media,' she added.

The 95-minute, full-length movie is about a man-created superhero. A goof-up causes him to turn out to be a freak, unable to control his powers. The story of 'Super K' explores his magical escapades, with a mix of action, comedy and fantasy.

The company plans to promote the movie extensively and aggressively through the internet and social digital media including Facebook and Twitter.

Shemaroo has earlier produced animation films like 'Bal Ganesh', 'Bal Ganesh 2', and 'Ghatotkach', based on Indian mythological characters. The company hopes to cash in on the increasing demand for quality content.

'As far as India is concerned, there is so much demand for good content. The storytelling ability and international quality production capabilities exist. The challenge is only to bridge the distribution gaps to reach the target animation consuming audience -- kids and families,' Maroo said.

'Once that happens, you will get to see many more good films. We have ventured into creation of live-action and animation among other content. We look to bring unique entertainment genres across the various platforms that audience will love to consume,' she added.

User Rating Rating(0 Votes)

Share On :

Share on Facebook Share on Twitter Share on Google+ Share on WhatsApp

To stay updated with similiar articles follow

Related News

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.


Bollywood Hot N' Happening Articles Index

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index