Abu-Sandeep celebrate silver jubilee in fashion industry

New Delhi, Aug 4 Designer duo Abu Jani and Sandeep Khosla, who completed 25 years in the fashion industry Thursday, say fashion was just taking birth in India when they started and people's attitude towards it has changed a whole lot since then. H

Thursday, August 04, 2011   |  Copyright: IANS  |  Comments 0 Comments  |  1110 Views

New Delhi, Aug 4 (IANS) Designer duo Abu Jani and Sandeep Khosla, who completed 25 years in the fashion industry Thursday, say fashion was just taking birth in India when they started and people's attitude towards it has changed a whole lot since then. However, both feel too many fashion weeks are spoiling the broth.

'It has been a great journey for us because god has been kind. We have been able to work without any boundaries. Whatever we have created has been appreciated. Right from the time that we met and started our first label Mata Hari, we embarked on an exciting journey, which we still find very captivating and satisfying,' Abu told IANS. And Sandeep feels the same.

The duo have seen the industry evolving and feel that in the past 25 years, the fashion world has come a long way and people's attitude towards fashion has changed too.

'When we first started, the fashion industry was just taking birth. Fashion stores were just beginning to open up and designers were taking the leap to start their own stores. Today, people are willing to invest in the trade by setting up stores. The bigger corporates have now started to approach designers to be a part of existing clothing brands,' said Abu.

However, they feel that too many fashion weeks are somehow changing the focus of the industry.

'It's good to know that the fashion week every year is bringing fashion designers and buyers from around the world on one platform. But the sad thing is that with so many fashion weeks, the focus is blurred. Care should be taken to get the focus back on track,' they said.

The duo have been the favourite designer of the Bachchan family and they say it was very easy to design for Bollywood's first family as they are very humble as customers.

'It has been easy to design for them because they have always trusted us and our work and have been happy with whatever we have made for them,' Abu and Sandeep said unanimously.

Abu-Sandeep not only designed outfits for Amitabh Bachchan, his wife Jaya and son Abhishek for several occasions but also made the wedding outfit for the meagastar's daughter Shweta Nanda when she married industrialist Nikhil Nanda in 1997.

Recalling their best moment during the wedding, Sandeep said: 'When Shweta was getting married and when the time came for her mothers and brothers to perform some ceremonies, Jaya made us perform them. It was and will remain the best moment for us.'

Apart from the Bachchan family, the designer duo's clientele list includes actresses Dimple Kapadia, Amrita Singh, Madhuri Dixit, Dimple Kapadia, Sonu Walia and industrialist Parmeshwar Godrej.

The two not only designed their garments but also decorated their homes as Abu-Sandeep's interest also lies in interior designing. They did the interiors for Amitabh-Jaya and Dimple Kapadia's houses in Mumbai and Nikhil and Shweta Nanda's palatial mansion in the capital.


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