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Akshay replaces Salman as Dollar innerwear brand ambassador

Bollywood star Akshay Kumar has replaced Salman Khan as the face of innerwear brand Dollar Club and...

Saturday, January 23, 2010 | 10:48:09 PM IST (+05:30 GMT)
 4 Comments | 2879 Views | Copyright: IANS

Bollywood star Akshay Kumar has replaced Salman Khan as the face of innerwear brand Dollar Club and the company plans to spend about Rs.25 crore on the ad campaigns.

'Dollar Industries is tipped to spend up to Rs.25 crore for the campaign in the next one year. The new commercials featuring Akshay Kumar are likely to hit the air in the first week of February,' said Krishan Gupta, director of Dollar Industries Ltd, in a press statement.

Akshay says this will be his first endorsement in the knitted innerwear segment.

'This is going to be my first endorsement in the knitted innerwear segment. I am happy to be associated with Dollar Innerwear because there is a perfect fit between Dollar and me, since the brand stands for style of the future generation and I have been always a style statement for younger generation,' he said.

The actor will soon be going to a foreign locale to shoot a TV commercial for the brand.


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Posted on: 23 January 2010 at 11:11pm
y was salman dropped??

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Posted on: 23 January 2010 at 1:37pm
ooooooooooooooooooohhhhh.....hotness is coming people

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Posted on: 23 January 2010 at 11:40am
wowo gr8 news
akki rox

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Posted on: 23 January 2010 at 11:32am
thanxxxxxxxxxxxxxxx
i think salman would have been better

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