Wondering what we are talking about? Well, it's what he is associated with and a complete fan he is himself, and that's classic movies. Friday evening saw Farhan Akhtar
walk into the famous bookstore at Crossword in Juhu along with famed writer Bhawna Somaaya to launch the world classic movies series which included ten higest rated English classic movies of all times. The event was hosted by Pranav Ashar and Jimmy Mistry, co-founders of Enlighten, who are the makers of one of the biggest film societies in India. Also present was Shahana Goswani who accidentally happened to be shopping there too. The day also marked the 50 days completion of Rock on and the company launching 50 titles which are to be released in near future.
Entering into this new venture, says Pranav Ashar, Founder and Chairman of Enlighten, "We have always wanted to spread world cinema, especially in India. With the launch of this DVD collection, many people will have access to some of the best classic movies and there'll be much more in future. At Enlighten, High-end Entertainment meets Great Art."
While a sick Farhan came for a very short while, he managed to keep the crowd in cheers with his witty liners and impressive persona. Speaking about his association with the company and his love for watching classic movies, this launch was sure meant to be done by him.
The collection includes masterpieces to contemporary cults, action, comedy, romantic, drama, foreign language films, great commercial successes, children films, award winning films and much more. The idea of the World's Greatest Films is to compile the greatest films the world has ever seen of all genres from around the world on DVD in the Indian market.