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Word of mouth publicity made 'Club 60' successful: Director

"Club 60" celebrated 100 days at the box office and director Sanjay Tripathi credits word of mouth publicity for the success.

Thursday, April 03, 2014 | 4:18:06 PM IST (+05:30 GMT)
 0 Comments | 1857 Views | Copyright: IANS

Director Sanjay Tripathy

"Club 60" celebrated 100 days at the box office and director Sanjay Tripathi credits word of mouth publicity for the success.

"It is a great experience to have your first film run for hundred days purely on audience support. We didn't have a big star cast, no big publicity budget. What really worked in our favour is a very, very strong word of mouth," Tripathy said in a statement.

The film celebrated its 100-day run at PVR Cinemas and Cinemax March 23 with Percept Pictures the strategic partner in the promotion, marketing and distribution of this highly acclaimed film.

Made on a budget of Rs.6 crore, the film features actors like Sarika, Satish Shah, Raghuvir Yadav and late Farooq Shaikh.


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