In another innovative first, Yash Raj Films' will
be releasing a tub-thumping new version of their iconic Dhoom Machaale anthem
song by the very talented actor, singer, dancer, theatre producer - Saba Azad.
The song is backed by a cool new music video that features a mash-up of imagery
from the entire Dhoom series, all the way from the first part. So in a first,
viewers will get to see Aamir, Katrina, Hrithik, Aishwarya, John, Bipasha,
Abhishek & Uday together in one video.
Saba represents the multi-faceted new age
Indian woman who can rock whatever she chooses to take on. Added Saba, "I'm
super excited to take a crack at such a huge hit that amazing singers like Sunidhi Chauhan and Vishal Dadlani have sung before, it's a privilege to feature in the
video alongside Bollywood's biggest names."
"Calvin John, Vice President, Offline
Marketing, Caratlane.com says, "We are constantly seeking innovative
opportunities of integrating CaratLane.com seamlessly within content, that has
wide reach across TV & Digital mediums, is engaging and has immense
potential of being viral. The Dhoom Anthem provides us with that innovative
window of showcasing the brand seamlessly within the song. This association
with YRF gives us an opportunity to showcase what CaratLane.com has to offer
for urban Indian women - Chic Jewellery along with its pioneering new way to
shop - 'Try at Home', apart from leveraging its most successful movie
Ashish Patil, Vice President, Yash Raj Films
adds, "At YRF, we've always believed in
going beyond the brief with our brand partners to create high impact quality
content that connects with audiences and adds value back to the brand. We're
quite excited about this crunchy new version of the iconic Dhoom anthem by one
of our most talented artistes, Saba Azad. And it's a pleasure to partner with
Caratlane.com as both the brand & their products are a magic fit for this
kick-ass new video. It's sure to machao some serious Dhoom!"
The funky new version of the song has been
composed by Raghav Sachar, who plays over 32 different musical instruments. The
mash-up is a great mix of R&B, whistle tones, rap and a fresh new interpretation
of the chartbuster. The video has been directed by Adil Shaikh, known for his
choreography of some of the biggest hits right from Bachna Ae Haseeno to Go Goa
The video uses jewelry from Caratlane.com to
style Saba and her troop of international dancers and has been hand-picked
keeping in mind the mode & tone of the song and video.
The Dhoom Anthem premieres exclusively on YRF's YouTube channel on Tuesday, Dec 24th ensuring that everyone has a really Merry Xmas!
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