Manish Paul is making his Bollywood debut with Dar Motion Pictures' 'Mickey Virus',that has a cast of fresh and young people. Keeping this in mind, the makers are coming up with marketing strategies that help them connect with the youth and this took them to Wilson College. The students of this college are also the core demographic for the film.
The makers believe that such youth interactions all over the country will help in building the hype required as the film targets the youngsters. Manish Paul, playing the lead has a good popularity among the young audience. The peppy and upbeat music also works very well with the college students.