The Chevrolet GIMA powered by Micromax is a first of its kind platform which has been put together in recognition of Indian Music, Film and Non film oriented, to applaud and award the various faces and genres of musical genius in our country through a common grounds of acclaim.
And for this launching edition of the GIMA, the organizers and prominent people behind the scenes have chosen the melody queens and sister duo of our industry - Lata Mangeshkar and Asha Bhonsle - for two distinct features of the event. While Lataji has been honored with the Lifetime Achievement Award, Ashaji has been chosen as the ambassador representative of GIMA.
Wise and deserving choices indeed, knowing the generations of musicians and music lovers these two sisters have inspired for Indian music. As a vocalist, Lataji was the second one ever to receive the Bharat Ratna, India's highest civilian honor. She has also been awarded, over the span of six and half decades of her musical journey, with the Padma Bhushan (1969), Padma Vibhushan (1999) and Dada Saheb Phalke Award (1989), among several others. Mangeshkar was featured in the Guinness Book of World Records from 1974 to 1991 for having made the most recordings in the world.
A conceptual brainchild of Wizcraft Entertainment, GIMA shall present an award ceremony on a grand and elevated scale on the November 10th, to present Lataji with her award, and announce and honor other winners as well.
Categories and rules governing the functioning of GIMA are as follows:
- Film Music Awards: The nominees are shortlisted by the Film Jury, the winners are determined by Academy Members voting.
- Non-Film Music Awards: The nominees are shortlisted by the Non-Film Jury, the winners are determined by Academy Members voting.
- Special Awards: Direct winners determined by the Advisory Board.
- Popular Music Awards: The nominees are shortlisted by Media Partners, the winners are determined by Public voting.